"Consignment store Savvy Snoot was among the first businesses to turn Westside Atlanta into a destination. If there’s one thing owner Marty Mason has learned during the last ten years, it’s this: “When the economy’s bad, people want a deal, and when the economy’s good, people want a deal.” A pragmatist who understands why a homeowner might want to doctor the colors of a painting to match a room’s decor or to mix gently used chairs with a custom sofa, Mason has added two suburban locations, tripled the size of his flagship, and launched a private label—all during a recession that has shuttered many competitors."